MARKETING & STRATEGIC PLANNING

The sharpest arrow in the quiver won’t do much good if it’s aimed at the wrong target. We use a proven method to help you assess where you are and where you want to go, identify competitors and roadblocks, find the right audience for your message, and pinpoint the most effective media and tactics to deliver your message to them. That helps you create the largest impression while making the most of your professional time and marketing investment.

ADVERTISING

Winston Churchill famously said about advertising that it “nourishes the consuming power of men,” and “spurs individual exertion and greater production.” Those words have never been truer. But in today’s global market, influenced by Internet searches, push technologies and social media, it’s also never been more complicated. More than ever, you need an experienced guide. Let us work with you to find the right mix of advertising media and modalities for success.

WEB

It’s not enough just to have a “web presence” – you must look great, and quickly convey the information the seeker seeks. It’s all about delivering YOU to your potential customer, ahead of the millions of possible answers to their search. It’s about putting your message in front of people who need to hear it, and doing it in a way that incents them to action. That’s why we leverage strategic partnerships to provide a broad spectrum of online marketing strategies that establish high awareness, stimulate web traffic, and convert impressions to sales.

Web services:
• Web Design, Programming, and E-Commerce Applications
• Social Media Marketing
• Video & Content Marketing
• Search Engine Optimization
• Pay-Per-Click Search Engine Marketing
• Web Metrics and Analytics
• Website Security and Hosting
• Internet Public Relations
• Email Marketing

LOGOS/BRANDING

Your logo is your company’s face – often your first (and possibly only) chance to make a positive impression. Make sure that impression is powerful and lasting. A professionally designed logo can help even the smallest company look as established and trustworthy as a large one. And done right, it can serve you for decades. This is a case where a small investment up front will provide tremendous return for many years to come. It’s the first step in developing your unique brand.

COLLATERAL

If advertising stimulates the desire for a product or service, collateral provides the motivation and justification for making a decision. In the age of information overload, what you say, where you say it, and how you help people find it forge an essential link between impulse and execution. We offer proficiency in all types of collateral, from standard printed pieces to trade-show incentives to wordcloud/infographics and interactive web-based executions.

VIDEO

Nothing tells your story as powerfully as an artfully produced video. Creating and disseminating powerful video content is a complex and subtle process that integrates a wide array of elements, from visuals to music to timing, and deploying video for the best search results. Crafting video that’s an effective sales tool also requires insight and understanding of both your company and your market. We combine all these elements seamlessly, in a way that grabs your target’s attention, piques their interest and starts to make the sale before they’ve even contacted you.